Core Values

Impactful brands

Build impactful brands and solutions that solve problems in the African context and build up community wealth.

Socially Responsible

Change communities, giving people a better quality of life, through social responsibility projects, with measured socio-economic impact.

Relationship

Build relationships with other African business owners, inspiring them invest in their own communities, look after their own countrymen, allowing money to flow back into their own country - creating further community wealth.